Top Story


Home >> Marketing >> Article ropes in Vikrant Mudaliar as Chief Marketing Officer

Font Size   16 ropes in Vikrant Mudaliar as Chief Marketing Officer has announced the appointment of Vikrant Mudaliar as the Chief Marketing Officer of the company. He will be responsible for leading marketing activities across all business-lines and group entities.   While focusing on strengthening Yatra’s brand equity in the travel category, he will be responsible for driving the marketing and communications strategy to support the company’s overall strategic objectives. The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty.

Commenting on the appointment, Sharat Dhall, President, said, “We are extremely excited to have Vikrant as part of the leadership team at Yatra.  He belongs to a rare breed of marketing professionals who have created and built brands in new categories. Vikrant’s experience in traditional marketing and digital media coupled with his consumer understanding will be crucial in Yatra’s next phase of growth.”

Mudaliar brings with him over seventeen years of experience and has handled leadership roles across business management, marketing, sales and strategy functions. He has experience across sectors such as e-commerce, media & entertainment, automobiles and consumer goods. He previously served as Chief Sales and Marketing Officer at  He has also previously worked at Tata Sky Ltd. as Vice President-Brand Marketing where he played a key role in making Tata Sky the category leader and also a leading consumer brand in the country. While his longest stint was with Tata Sky for close to a decade, he has also previously worked at General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.

On his appointment Mudaliar said, “Travel as a sector has always intrigued me and to work for Yatra at this pivotal time, when the industry is seeing customer empowerment like never before through innovative e-commerce platforms, is absolutely thrilling.”

He added,“ Consumers  are currently expecting brands to find relevant, unique and interesting  ways to interact with them. Yatra has visibility and services across.”

Tags Vikrant Mudaliar Sharat Dhall

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3