Top Story

e4m_logo.png

Home >> Marketing >> Article

Whirlpool, GR8! to felicitate women achievers

25-February-2004
Font Size   16
Whirlpool, GR8! to felicitate women achievers

In their endeavor to celebrate the accomplishments of Indian women across genres, Whirlpool, in association with GR8! magazine, is gearing up to host the ‘Whirlpool GR8! Women Awards 2004’.

The awards embody Whirlpool’s core mission of being ‘a partner in homemaking’. “Whirlpool as a brand focuses on home-makers, and primarily, contemporary Indian women with a modern outlook to life. Our products target this segment. Coming to the awards, we are felicitating women across 19 categories as diverse as film, medicine, law, politics, etc. So it’s a perfect brand fit between the awards and what our brand stands for; we’re targeting the same progressive woman,” Arvind Mediratta, Vice President (Marketing), Whirlpool India told exchange4media.com.

Whirlpool is aggressively promoting the awards across a cross-section of media. “The promos are already on air across the STAR bouquet of channels, in Hindustan Times and on Radio City,” said Mediratta. “It is being advertised heavily on Star Plus. In the first phase of the promotion, thirty-second promos talk about the ‘Whirlpool GR8! Women Awards 2004’ and showcases certain women who are part of our nominee list. There were also print ads in Hindustan Times; we had a radio campaign on Radio City, and have been asking people to log on to Indya.com and select the winners. Now we are entering the second phase of the campaign – profiling the shortlisted nominees. So it’s being advertised quite heavily,” he continued.

On the spend, Mediratta remained tightlipped, although he admitted, “It is a significant amount.” However, he did disclose that Whirlpool’s media budget for 2004 would be a 30% increase on last year’s ad budget.

A distinguished panel of judges comprising Jackie Shroff, Mahesh Bhatt, Gita Piramal, Simi Garewal, Rajat Sharma and Vimla Patil among others would select the final winners from a list of 65 nominees across 19 categories including beauty, banking & finance, healthcare, journalism, entrepreneurship, dance, politics, films, and science & technology. The list of nominees includes Lara Dutta, Aishwarya Rai, Shabana Azmi, Kiran Bedi, Sonal Mansingh, Ritu Beri, Anjolie Ela Menon, Barkha Dutt, Asha Bhonsle, Ekta Kapoor and Sania Mirza. In addition, there would be special jury awards for ‘The Pride of India’ and ‘Whirlpool Perfect Homemaker’.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube