Home >> Marketing >> Article

We want Android & iOS users to experience the power of BBM: Sunil Lalvani

25-October-2013
Font Size   16
We want Android & iOS users to experience the power of BBM: Sunil Lalvani

They wear cool suits, they wear shiny shoes, they are special, they are clever, they do chat, they do mail, they do surf and they do all on the move…And this time they are non-BlackBerry boys too. It’s better late than never for BlackBerry as it invites the non-BlackBerry boys to join the social army by downloading BBM (BlackBerry Messenger) on Android and iOS. The premier private social network from BlackBerry is available for free in the App Store and Google Play.

Android and iPhone users will have access to BBM voice and video calling, as well as the new community building tool – BBM Channels – in near future. BBM has more than 60 million monthly active customers, with more than 51 million people using BBM on an average of 90 minutes per day.

BBM has been the USP of BlackBerry devices over the years, with immense popularity among people of all age groups. Soon after the launch of WhatsApp messenger, a cross-platform mobile messaging app for iPhone, BlackBerry, Android, Windows Phone and Nokia, BBM started losing its importance because of the non-availability across various platforms. Is the recent move of launching BBM on Android and iOS a desperate attempt to arrest the brand’s downfall or a long-term goal to gather momentum? The true test will be the conversion of downloads into sustained usage.

Sunil Lalvani, Managing Director, BlackBerry India said, “Over a couple of years, a lot of global and local players have come into the instant messaging arena. It has become very fragmented and there is no single leader in the instant messaging space. Based on the feedback from customers, BBM is secure, immediate, private and reliable. Hence, we want Android and iOS users to experience this power of BBM on their devices and get engrossed in a whole new experience.”

In an exclusive video interview with exchange4media, Lalvani explains the objective behind launching BBM across multiple platforms, benefits for BlackBerry and much more…

Watch the video to know about BlackBerry’s plans

Video edited by Abid Hasan

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space