Home >> Marketing >> Article

Warning logo no major problem for cigarette cos — Beedi, gutka makers say changing design difficult

31-May-2004
Font Size   16
Warning logo no major problem for cigarette cos — Beedi, gutka makers say changing design difficult

After the ban on advertising of tobacco products, the next big challenge is arriving at a consensus on the new packaging design. Different manufacturers have expressed divergent views on how to accommodate the `Tobacco Kills' line and the skull-and-bones depiction on the packs.

According to senior officials in the Health Ministry, at the last meeting of the expert committee on tobacco, the beedi and gutka companies expressed their difficulty in changing the packaging design.

"While the cigarette companies do not have too many problems except that it would require investment, the gutka companies have said that since their pack sizes are small, it would be difficult for them to accommodate large warning signs. A similar view was also expressed by the beedi-makers," said officials.

However, the Government is unlikely to relax the norms for any product category. The tobacco legislation has said that the manner in which specified warning should be made and the language in which it would be expressed will be notified in the rules to the Act.

Meanwhile, the tobacco industry is keen on a uniform policy. An official at Godfrey Phillips India said that there were question marks over the ability of the entire industry to shift to the uniform norms, more so in the case of the unorganised sector including beedi and smaller gutka players, who account for 86 per cent of the market.

According to the Tobacco Institute of India, which represented the tobacco industry in the meeting, the industry view was unanimous that the regulations should be applicable equally and uniformly on all forms of tobacco consumption. The institute said that adequate time should be given to implement the product labelling provisions, as has been the practice followed by other countries where tobacco regulations have been legislated.

It further added that the regulations needed to take into account the fragmented and unique nature of tobacco consumption in India.

"The regulations should not be based on a Western model, where cigarettes represent the dominant form of tobacco consumption, accounting for as much as 90 per cent of the tobacco consumed," it said.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey