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Vodafone, Nokia, Flipkart top Nielsen India Consumer Rankings

21-February-2013
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Vodafone, Nokia, Flipkart top Nielsen India Consumer Rankings

Mobile messenger WhatsApp emerges as the most engaging mobile app; while Flipkart is the top e-tailing website for urban Indian consumers. In the telecom sector, Nokia is the preferred brand of mobile handsets, while Vodafone ranks as the top mobile operator. These are the findings of the first round of Consumer Rankings for India launched by Nielsen.

Nielsen India Consumer Rankings are based on popularity and consumer experience for six lifestyle categories – smartphone apps, e-tailing sites, mobile handsets, mobile operators, books and international travel preferences of urban Indian consumers. These findings will be released at an All India level for all six categories and select city rankings will be released for four categories (e-tailing, international travel, mobile handsets and mobile operators) across Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Ahmedabad and Pune. The rankings are arrived at by using Nielsen proprietary tools, current panels, and in-depth surveys and studies across the country and are unique to each category.

Commenting on the rankings, Piyush Mathur, President, Nielsen India Region said, “With this initiative we are taking insights from cities across the country and giving back to consumers. These rankings reflect the pulse of urban Indian consumers, and will provide a different lens to view the lifestyle choices that urban consumers are making every day. In sync with our view on innovation and complementing today’s on-the-go lifestyle, the app created for these rankings is the right accompaniment to the information on the website and allows access to consumers literally at the touch of a screen.”

“Nielsen consumer rankings acknowledge that the Indian consumers not only want to be heard, but also be better informed. These rankings will provide the average urban Indian with a neutral, fact-based consumer view on everyday categories that are relevant to them,” Ranjeet Laungani, Vice President, Nielsen India.

WhatsApp tops smartphone apps
Almost half (47 per cent) of the respondents engage with smartphone messenger service WhatsApp and spend 24 minutes a day chatting, making it the top smartphone app for urban Indian consumers. While social networking website Facebook (second) reaches out to over half the respondents (51 per cent), engagement time on the smartphone app is 10 minutes a day. Video sharing app YouTube ranks fifth.

Flipkart leads e-tailing
Flipkart (first), eBay (second) and Homeshop18 (third) are the top three e-tailing sites as indicated by over 1,000 active internet users and online shoppers as per data collected in Q4 2012. Cellphones and accessories (52 per cent), books (50 per cent) and clothing (49 per cent) are the most popular categories to be purchased online. Deal based site Snapdealis is No. 4. Multi-category and multi-brand e-stores Jabong (sixth), Yebhi (seventh), FashionandYou (ninth) and Myntra (10th) indicate the growing acceptance of the online medium for shopping.

Nokia tops mobile handsets
According to the study conducted across eight cities in India involving 6,000 consumers in October 2012, almost half (49 per cent) the respondents use a feature phone, three in ten (30 per cent) consumers use a multimedia phone, while one fifth (20 per cent) currently use smartphone devices. Based on current ownership and consumer satisfaction, 88 per cent respondents indicated they were most satisfied with the brand Nokia (first), followed by Samsung (second) and Blackberry (third).

Vodafone leads amongst mobile operators
Vodafone is the top ranking mobile operator, followed by Airtel and Idea. Network quality emerges as the most important driver of customer satisfaction, followed by customer service, service positioning and data services. Tata Docomo (fifth) leads on satisfaction for SMS rates, data plans and value added services, while Uninor (eighth) is the most ‘value for money’ option for consumers.

International travel
Singapore ranks as the most visited destination for both business and leisure travelers in the last 12 months. For business travelers, the US is the second most visited destination, and for leisure, Nepal takes second position. In the coming 12 months, Malaysia tops the list for planned travel across both business and leisure categories, followed by Singapore.

Books
Indian authors dominate the fiction rankings with Amish Tripathi’s ‘The Immortals of Meluha’ and its sequel ‘The Secret of the Nagas’ appearing in the top ten, as per data from point of sale of over 400 retailers across the country.

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