Top Story

e4m_logo.png

Home >> Marketing >> Article

Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo

04-August-2014
Font Size   16
Vipul Prakash to take over from Deepika Warrier as Marketing Head, PepsiCo

Vipul Prakash, currently Vice President Innovations  PepsiCo Dubai is to take over from Deepika Warrier as PepsiCo Marketing Head in October this year  according to media reports.

Prakash will report in to D Shivakumar, Chairman, PepsiCo India.

Warrier has spent over a decade with PepsiCo. She moved to PepsiCo’s scale food business in Mexico (Sabritas) in 2005 as Marketing Director and worked on strategic innovation projects & scale brands such as Doritos and Cheetos. She returned to PepsiCo India in August 2007 as Marketing Director – Foods. In this role, she ably led the marketing team in an aggressive portfolio diversification agenda, with the successful launch of Aliva, demonstrating the true potential of Quaker, and leading the groundwork to kick-off PepsiCo’s Value business.

In August 2010, Warrier became the Marketing Head for PepsiCo India’s beverages business. She has contributed immensely to the fast growing business, driving portfolio strategies, revving up equity momentum and growth on strong and dynamic brands such as Pepsi, 7UP, Mirinda, Slice, Mountain Dew and Tropicana, amongst others.

Deepika Warrier has also been featured three times in a row in IMPACT’s TOP 50 WOMEN LIST, which celebrates women leaders in media , marketing and advertising in India.
 

Tags Pepsi 7UP Mirinda Slice Mountain Dew Deepika Warrier Vipul Prakash Tropicana

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by