Top Story

Home >> Marketing >> Article

TV sales in India will witness 11% growth for next 3 years: CEO, Super Plastronics

24-April-2018
Font Size   16
TV sales in India will witness 11% growth for next 3 years: CEO, Super Plastronics

France’s Technicolor SA-owned brand Thomson is re-entering the television manufacturing market in India after almost 15 years. The Indian television market is dominated by the likes of Samsung, LG and Sony and its size is pegged at Rs 22,000 crore. Thomson is looking at an ambitious 6-7% market share in the short term and has put its game plan in action. To realize this Indian dream, Thomson has entered into an exclusive licensing agreement with Indian contract manufacturer Super Plastronics Pvt Ltd (SPPL) for launching "high-end yet affordable" smart TVs in India.

In an interview with exchange4media, Super Plastronics CEO Avneet Singh Marwah spoke about the second innings of Thomson and how the brand plans to capture the Indian market.

Excerpts:

Thomson is starting its second innings in India after a long gap, what prompted the brand to look at the Indian market again?

India is the largest market in terms of developing economies. Moreover, the transformation from CRT TVs to LED TVs is about 11 million households, and constant innovations are taking place in this space. By 2020, India will be the third biggest TV market in the world and these factors make the Indian market an attractive destination.

With a number of players commanding a sizeable market share, what is your game plan to get a decent foothold?

If you go back 15 years, every household used to have just one TV set. But now, almost every room in most households has a TV. Having multiple TV sets in a single household is a concept which is growing rapidly in India. As far as the saturation factor is concerned, it will not happen at least for the next 10 years. This is because many innovations are yet to reach India. There is a revolution in the market now. They have started making apps for TV. India is still maturing as far as TV technology is concerned and sales will grow at 11% in India for the next three years at least.

Will the growth of smartphones in India pose a challenge to TV sales in the near future?

Let me first say that our strategy is to make affordable televisions with best of technologies. For India, our aim is to manufacture TVs with affordability in mind, something which the top three players here do not do. Talking of smartphones and small screens, the feel factor always comes from the bigger screen. If you are watching a live match, you won’t get the feel of it on a small screen. Yes, mobile is easier in terms of accessibility, but if given an option, one will prefer TV anytime. So there is no threat whatsoever.

What kind of marketing strategy is Thomson going ahead with as it opens its second innings in India?

Our strategy is to go online first and not get into offline sales. We are working closely with our retail partners with a sharp focus on ROI. Moreover, the kind of conversion you get on digital is not what other platforms offer. Keeping this in mind, we are looking at 6-7% market share in this financial year.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week