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Traditional marketing is set to see a tectonic shift in 2018: Shrenik Gandhi, White Rivers Media.

26-December-2017
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Traditional marketing is set to see a tectonic shift in 2018: Shrenik Gandhi, White Rivers Media.

White Rivers Media is a digital marketing agency, which provides strategic online re-targeting solutions to the top e-commerce players in India. The company’s objective is to provide efficient and impactful reach to their clients. In an interaction with exchange4media, Shrenik Gandhi, CEO and Co-founder of White Rivers Media spoke to us about how digital marketing can create brand loyalty and what makes them different from other firms.

What was the idea behind the formation?

India is one of the largest data consuming and fastest growing smartphone market in the world. This combined with an abundance of content available is a clear recipe for success. The biggest catalyst connecting all the above three is digital marketing and that is one of the core reasons for our existence.


Do you think digital marketing can create brand loyalty?


Digital Marketing helps us to create demand. Demand leads to consumption, which further with the help of various forms of marketing, including digital can lead to repeat consumption which eventually leads to loyalty.
Digital marketing enables top of mind recall for the brand and helps tell long and short form stories with two-way communication in a manner like no other medium can. This enables stronger connect, deeper engagement and larger and much more sustained loyalty.

What kind of services white rivers media delivers?

White Rivers Media is a full service of digital and a video marketing agency. Our services include brand creation to brand launch brand monetization to create brand legacy. The same is curated by the right mix of Digital Marketing, Social Media Marketing, Branding, Video Content Creation, Artificial Intelligence Based Remarketing Solutions for e-commerce

How will you differentiate yourself from other digital marketing firms?

Differentiation comes by passion for the brands coupled with innovations and nation firsts. We are one of the only few Agencies to officially run Snapchat ads in India. We have partnered with 2 European Ad Networks to exclusively provide their artificial intelligence based remarketing services in South Asia.

You started as a social media agency and now you are in media buying and selling. How digital is different from conventional form of marketing?

There was a time wherein digital was a plus one to all other marketing efforts but now, it is no longer about digital marketing strategies in the world anymore. It has now evolved to curating marketing strategies in a Digital World

Tell us about the collaboration with European ad networks?

Well, it is a clear complement to our bouquet of services. The ad networks bring the smarter remarketing solutions, which enable the brands to reach out to their customers without hounding them with the exact same products they quit from on an E-commerce website. The tool understands the user behavior and showcases him or her the contextually relevant ad. The tool is currently installed on top Ecommerce sites in India including Tata Cliq, Zivame, Candere.com, Ninecolours.com

What are the future plans for 2018?

The traditional marketing is set to see a tectonic shift. There was a time when Digital was considered to be 'a thing' for the millennial population of the country, now it is evolving to become the center stage across millennials. Traditional brands are all set to get more mature digitally and a new wave of brands, which we did not even imagine could exist, shall rise in 2018. Digital has the power to change the way we Think, we Work, we Eat, we Commute and even the way we Live.
Brands, stakeholders, opinion leaders and consumers got to adapt to the same to their benefit at the earliest or they shall have no option but to adapt the way it is or get extinct in the bargain. Hence, 2018 is an exciting year for White Rivers Media.

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