Top Story


Home >> Marketing >> Article

TradeX to expand to Pune and Chandigarh as multi-party barter business catches on

Font Size   16
TradeX to expand to Pune and Chandigarh as multi-party barter business catches on

The new-kid-on-the-block in the barter business is one-and-a-half-year-old TradeX, part of the Bangalore headquartered Synapse Trade Solutions. After establishing its presence in the South, and registering revenues of Rs 20 crore in its first year of operations, the company is now looking to expand.

TradeX started off with offices in Bangalore, Chennai and Delhi, and its recent expansion was in the form of its Mumbai and Kolkata operations that started three months ago. In the interim, it had set up offices in Cochin and Coimbatore, and also handles its Hyderabad business from its Bangalore and Chennai offices.

Speaking to exchange4media, R Ananda Krishnan, Head-Business Development, TradeX, said, “Now we have a strong presence in the South and in Delhi. The recently opened offices, too, are doing well, and we want to expand further up North. In the coming financial year, we will set up offices in Pune and Chandigarh.”

An office in Pune is seen as a gateway to a lot of manufacturers in the city, and also to those in other cities like Aurangabad. The company services clients in Chandigarh from its Delhi office at present.

“We are set to close FY 2006 with a 50 per cent growth. The growth in terms of sheer numbers could have been faster, it could easily have been 100 per cent, but we want to have a stable growth while retaining our existing client base and continuing to deliver for them. We are aiming for Rs 50 crore business by FY 2007 with our current expansion,” added Krishnan.

TradeX claims a base of 400 to 500 active clients. Even with several established players and big names in the space, a sizeable part of barter deals in the industry still happen directly between the two parties involved. The multi-party barter industry is composed of a handful of organised players and many more small organisations and individuals. And it’s not just savings of the 10-15 per cent commission that keeps clients away from barter operators.

While barter as a business was growing, the challenges included building trust in the system among certain client constituents, said Krishnan. “As a barter company, we are just another avenue to reach out to audiences and facilitate institutional sales – we shouldn’t be misusing that position. A huge challenge is to build back the faith. Today, the industry is growing and even the so-called conservative companies are looking at barter because it’s a win-win proposition,” he explained.

TradeX, which started off with 15 people who moved out of another organisation dealing in multi-party barter, is today 28-member strong. And growing.

Also see: Barterbiz institutionalises age-old practice of conducting business


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.