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TNS reinforces alliance with ESOMAR for Asia Pac's largest market research industry conference

04-March-2006
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TNS reinforces alliance with ESOMAR for Asia Pac's largest market research industry conference

TNS, one of the world leaders in market information, has confirmed its participation in Asia Pacific's largest market research industry conference, being held this year in Mumbai from March 19-21. TNS will be also co-sponsoring the welcome dinner for all delegates.

Themed 'Enabling Asia's Change Vision', the three-day event organised and hosted by global industry body, ESOMAR, in cooperation with the Market Research Society of India (MRSI), will bring together market research specialists from around the region to exchange ideas and share perspectives on key Asian issues. One of them is TNS Chairman, Asia Pacific, John Smurthwaite, who will share his insights on the regional market research landscape.

"Strengthening our collaboration with ESOMAR through increased participation in such events both reflects and reinforces our commitment to lead the drive for industry growth," said Smurthwaite.

"Our brand proposition is that we deliver the 'sixth sense of business' to our clients so it is only fitting that as a core source of the critical insight required to affect change in business, TNS be closely allied with such an important industry event," he added.

Expected to attract several hundred market research professionals from across Asia Pacific, the 2006 ESOMAR Asia Pacific conference offers delegates the opportunity to meet, learn, exchange ideas and discuss the big issues in the region.

Through presentations from senior business leaders, top-level roundtable discussions and a series of workshops lead by some of the most renowned worldwide specialists in market research, the event will focus on providing a better understanding of the tremendous changes that are currently taking place in Asia, including issues surrounding fieldwork and data collection as well as exploring the most recent breakthroughs and theories in market research.

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