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Titan adds international fashion brand Kenneth Cole to its portfolio

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Titan adds international fashion brand Kenneth Cole to its portfolio

Titan Company Limited, the lifestyle company from the Tata group, announced the latest brand under its wing, Kenneth Cole. With exclusive distribution rights in India, Titan will retail Kenneth Cole watches through its wide distribution network.

Catering to the changing needs of the discerning Indian consumer, Titan distributes an array of International brands in India, including Tommy Hilfiger, Police, French Connection, Anne Klein and Esprit. With Kenneth Cole, Titan will offer casual yet sophisticated timepieces that will make daily dressing effortless.

Backed by a strong line of iconic timepieces, Titan aims to double the volume of the brand in the country, in two years. Availing the benefits of Titan’s extensive channels, Kenneth Cole watches will be distributed nationally at a competitive pricing through the World of Titan stores, the Helios stores, multi-brand outlets, large format stores and select e-commerce portals.

Speaking on the occasion, S. Ravi Kant, CEO, Watches and Accessories, Titan Company Limited said, “Titan has always done its due diligence to offer products that cater to the changing consumer preferences. The unique space occupied by each brand under the Titan Licensed Brands portfolio has enabled us to cater to a wide segment of consumers across price points. With Kenneth Cole under our wing, we are extending our offering to the modern urbane consumer. The Kenneth Cole brand is known and loved for its signature style which combines functionality with versatility.  With its strong product range, we are sure to appeal to the consumer who is seeking an international brand that strikes the perfect balance between looking effortless and stylish.”

The latest collection from Kenneth Cole was showcased on the occasion, along with the upcoming range of timepieces from Police and French Connection.

Tags Titan Kenneth Cole S Ravi Kant Marketing

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