Timex Industries plans to bring in all its latest international launches to India in the next one year. The company was going to launch its international brands such as FCUK, which is a fashion brand, Opex, a French fashion brand for women, and Guess, within a year.
However, prior to these launches the company would launch new collections to coincide with the festival season between October and November - Anadigi Collection, which will consist of a range of analogue and digital watches and the Chronograph and Indiglo Collection. All these watches, which will be priced between Rs 2,000 and Rs 5,000, will cater to the middle-end segment.
According to company sources, the potential for growth in the middle-end segment is tremendous and the company would concentrate on this segment. The market share has grown from 18 per cent to 22 per cent last year. Timex expect it to grow by 33 per cent in the next 18 months.
The company, in an effort to retain its image as a sports brand, is also planning to sponsor a number of sporting events in the country at various levels. It has already tied up with ESPN to do the third umpire decision timing. Apart from this, the company is also looking at sponsoring hockey championships and school-level football tournaments.
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