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This financial year, we are glad to announce ELLE handbags in India: Ujjval Saraf, Brandzstorm

08-November-2017
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This financial year, we are glad to announce ELLE handbags in India: Ujjval Saraf, Brandzstorm

Signing exclusive agreements with three watch brands: Furla, Tonino Lamborghini and Steve Madden, Brandzstorm seems to be upping its expansion and business game. They also recently signed Aditya Roy Kapur as the brand ambassador for Gio Collection Eyewear. In an interview with exchange4media, Ujjval Saraf, MD, Brandzstorm India Marketing Pvt. Ltd. shared their business objectives, marketing activities and their plans to storm the Indian market with more big brands in the coming year.

Excerpts:

Tell us about your business objectives for Brandzstorm?

As an entrepreneur, you are concerned with every aspect of your business and need to have clear goals in mind for your company. Brandzstorm is proud to have new international brands coming in and we are also growing in terms of our products. For me, most important objective is analysing marketing strategies. Marketing is more than creating advertising and getting customer input on product changes. It is understanding consumer buying trends, being able to anticipate product distribution needs and developing business partnerships. With every brand we announce, we also expand its product line. Hence, it’s important to have brand-awareness on a large scale. The other objective is to increase customer loyalty. We always make an effort to do a quality check and then hitting the stores.

What has been the biggest challenge for you?

The biggest challenge for us at Brandzstorm is that every time we launch a new product and a new brand, we have to strategize according to the Indian consumers from scratch. The design patterns liked by our audience is different from the foreign consumers. For new launches, we have to analyse our target consumers every time and build trust with them through aggressive price ranges and marketing plans. It is always a challenge to adapt to the Indian trends and styles and build fidelity with them.

What are your marketing plans in response to the rapidly evolving consumer behavioural trends?

I believe that brand identity and recognition are very important and come with a strong marketing plan. As mentioned earlier, apart from the in-store branding in the malls, it is also important that we are equally active on social media platforms along with the online market which we are focusing on for each brand. The other objective of branding is to help conduct promotional activities. When it comes to marketing your business, social networking is much more important than social. It can position you as an authority in your field and coax your audience to depend on your wisdom and that is exactly what we are concentrating on.

What is your take on strategically designing plans to tap the growing demand across the retail sector?

If your business needs a boost to increase foot traffic and sales, there are a number of strategies you can implement to persuade consumers to spend their money with you, which we are utilizing. The use of promotions, advertising, smart merchandising and honesty and opening new stores is our common expansion strategy. I believe that it helps you to connect with the consumers all over the country.

What are your future expansion plans?

This financial year, we are glad to announce ELLE handbags in India. These handbags are vibrant and young. We hope to expand in every aspect and bring home more categories and brands to our consumers.

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