Top Story


Home >> Marketing >> Article

This Diwali, Brooke Bond aims to light up the lives of under-privileged children

Font Size   16
This Diwali, Brooke Bond aims to light up the lives of under-privileged children

The festive season is here and companies are lining up promotion offers to woo customers with discounts and free gifts. However, Brooke Bond’s Diwali offer also brings cheer to children of a lesser God. Customers buying specially marked festival Brooke Bond packs will be able to contribute to the cause of children’s education with just one phone call.

For this, with Brooke Bond has over three crore specially marked festival packs in the market.

Elaborating on the features that set apart this offer – The Brooke Bond Activation – from the other various festive offers in the market, Anand Ramchandran, Marketing Manager, Brooke Bond, said, “This is different because Brooke Bond is going beyond giving consumers gifts for themselves (which are there in the Brooke Bond offer in terms of coins, gold lamps, etc) to a much larger cause of spreading a smile in the festival season. Brooke Bond allows consumers to spread a smile, by making one phone call and help create a brighter future for under-privileged children.”

He further said, “The Brooke Bond ‘Har Dil Mein Smile’ offer embodies the Brooke Bond philosophy of “Cheers your senses”. This innovative offer gives consumers a reason to smile with a chance to win lakhs of exciting prizes, including gold festival lamps worth Rs 50,000 each, thereby bringing a smile in their hearts.”

“Each pack will have a ‘spread a smile’ coupon. Consumers can call a toll free number and register their coupon number, or SMS the coupon number. For every coupon/ call received, Brooke Bond will make a contribution of Rs 5 or Rs 10 on the consumer’s behalf to the cause of education for under-privileged children. The contribution proceeds will be channelled towards education related investments, including providing basic infrastructure facilities in hundreds of schools across the country.”

On the expectations, Ramchandran said, “Our expectation is to entrench the Brooke Bond brand in the hearts of consumers through a strong emotional connect that we will build through this activation.”

This offer is available across large packs on the entire range. The offer will run through the festive months of October and November across India.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)