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The world’s largest radio network is about to finalize their contract with us: Cory Bixler, The Festival of Bharat

11-December-2017
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The world’s largest radio network is about to finalize their contract with us: Cory Bixler, The Festival of Bharat

‘Festival of Bharat,’ a four-day festival that celebrates the essence of India, will kick off from March 1st and continue till March 4 at Tijara Fort Palace, Rajasthan. It’s backed by Ministry of Tourism’s ‘Incredible India’ campaign and supported by The Art of Living. In an exclusive conversation with exchange4media, Cory Bixler, investor and co- founder of ‘The Festival of Bharat’ opens up about the ticketing, collaborative and marketing efforts dedicated towards it and the footfall he is expecting. Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will showcase the culture and diversity of India.

Excerpts:

How have you planned the ticketing?

We’ve partnered with BookMyShow, India’s and one of the world’s largest ticketing firms. They first partnered with us when they were quite new, more than seven years ago for other events our team had organised in Mumbai. Various categories based on benefits and features were sought and there was no VIP culture or tickets.

Can you highlight your collaborative efforts for this?

The Ministry of Tourism, The Art of Living and The Indian Debating Union are the three big partners so far. The world’s largest radio network is about to finalise their contract with us. Others are mentioned on the website. The first major commercial sponsors will be announced this month and they include a top Indian bank, an app-based taxi hailing service, a purified water specialist, a prominent FMCG brand and one of India’s largest entertainment brands. Once contracts are sorted, announcements will be made.

Tell us about the marketing efforts for it.

There will be mass radio broadcasts for sure by the biggest radio station in the world. Various media organisation, including TV and newspapers will cover editorials and then of course there is a big PR effort being led by the geniuses at Genesis Burson-Marsteller. We also have a TVC like promo to be played in thousands of cinema screens throughout India shortly and repeatedly, until the event. So, coverage is multi-faceted and vast.

How are you creating a buzz regarding it on the digital front?

We have a dedicated social media team who have just started and along with PR, this will start becoming quite visible by late December.

What would be the property value and what is the footfall you are expecting from it?

Well, our investment so far is well over one million and in terms of footfall, it should be in the thousands, a good size, but not cramped or over crowded as we have over 30 acres to play with!

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