Top Story

Home >> Marketing >> Article

Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency.

11-April-2018
Font Size   16
Tata Trusts appoints Rediffusion Y&R as its strategic advisory and creative services agency.

Since inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a pioneering role in bringing about an enduring difference in the lives of the communities it serves. Guided by the principles and the vision of proactive philanthropy of its Founder, Jamsetji Tata, the Trusts’ purpose is to catalyse development in the areas of healthcare and nutrition, water and sanitation, education, energy, rural upliftment, urban poverty alleviation, arts, craft and culture. Tata Trusts’ programmes, achieved through direct implementation, partnerships and grant making, are marked by innovations, relevant to the country.

Dhunji S. Wadia, President, Rediffusion, said “It’s a privilege to be the agency partnering Tata Trusts. True philantrophy is not about compliance or tax savings or free publicity or tokenism or lip service, but about making a real difference in the lives of the people. Our effort would be to create work that will make a real difference.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time