Top Story

e4m_logo.png

Home >> Marketing >> Article

Tata’s brand value rises to Rs 24,396 crore

25-January-2006
Font Size   16
Tata’s brand value rises to Rs 24,396 crore

The brand Tata has grown manifold and has strengthened its premier position over the years. Tata has made 12 acquisitions from January 2000 to December 2004 worth over $1.5 billion.

Sharing the evolutionary growth of the Tata brand in the Capital on Tuesday, R Gopalakrishnan, Executive Director, Tata Sons Ltd, said that the brand value of the group companies and products had gone up to Rs 24,396 crore.

Speaking about the characteristics of the brand and the direction that Tata would tread in the future, Gopalakrishnan, said, “We want to reaffirm the heritage and reassert ambitions and shape the future by focusing attention on chosen businesses, lead in the businesses that it is in, use capital more efficiently than its costs and earn more to return more to society.”

Tata Sons, which takes a brand equity and promotion fees from the listed group companies for building up brand Tata, feels that there is a lot of future for the group in areas like steel and soda ash, where it has made global acquisitions. The group has plans to invest around Rs180,000 crore in the next 8-10 years.

While talking about the brand image, Gopalakrishnan highlighted the lead that Tata had over its peers on the basis of its affinity and relevance aspects.

For the record, the last valuation was done in 1997 wherein five companies were covered in depth and the brand value at that time was Rs 3,700 crore.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube