Top Story

e4m_logo.png

Home >> Marketing >> Article

SureWaves and exchange4media to host FMCG Power Breakfast on Diversity Marketing

28-January-2016
Font Size   16
SureWaves and exchange4media to host FMCG Power Breakfast on Diversity Marketing

After the success of the past editions of the ‘Power Breakfast on Diversity Marketing’ series, the latest edition is scheduled to be held in Mumbai and will focus on the FMCG sector.

 The past editions have covered sectors like BFSI and E-commerce and brought out some interesting insights on Diversity Marketing from marketers of leading brands. It reinforced the fact that in a culturally diverse country like India, 'Diversity Marketing’ assumes tremendous importance. It provides marketers the ability to customize a product or a service as per the preference of the consumer group and communicate it through a medium as well as the messaging, which resonates with the consumer group and makes them adopt the product or service at a faster rate.

To further explore exciting breakthroughs in ‘Diversity Marketing’, SureWaves - the media convergence pioneer, in association with exchange4media is organizing a special roundtable discussion titled ‘Diversity Marketing: The Next Big Challenge for FMCG in India’ as a platform for thought leadership on 29th January 2016 in Mumbai.

The session will see top marketing minds from the FMCG sector -Ajay Dang-  Head Marketing – Home Care & Media, Godrej Consumer Products ; Anuradha Aggarwal - Chief Marketing Officer, Marico; Anuradha Paraskar – President - Marketing & Group Brand, Piramal Group ; Manashi Guha- Vice President – Marketing - Consumer Products Division, Loreal India; Parag Desai- Executive Director, Wagh Bakri Tea and Shivangi Gupta- Director, Midas Care; who will be sharing their perspectives on how ‘Diversity Marketing’ can propel the next level of growth for the FMCG industry. Moderating the discussion will be Vanita Keswani, CEO, Madison Media Sigma, whose vast experience in handling brands across varying sectors will bring deep insights on the facets of Diversity Marketing.

The FMCG sector in India is dynamic and ever-evolving and reaches out to the majority of our country’s population. The discussion at the Power Breakfast will highlight the marketing challenges faced by the FMCG sector to engage their vast and diverse consumer base. The session will also focus on how the attempt to address needs of consumers within a diverse, segmented TG, has led to various marketing innovations from the FMCG sector.

SureWaves is a next-generation media company, which through its groundbreaking technology, is mapping, aggregating and consolidating diverse and dispersed consumption markets and consumers across India. Through information, technology and knowledge tools, it is trying to usher an era, where markets, media and consumption converge to deliver unprecedented growth through inclusion and innovation.

SureWaves is revolutionizing cable television advertising in India by making it accountable and measurable for advertisers, with its core offering SureWaves Spot TV Network. The product’s disruptive technology is a combination of cloud-based solutions and expert market profiling, which gives advertisers the flexibility to communicate with target audiences in a locally relevant context.  Up until now, advertising on these channels has been inaccessible to national advertisers due to extremely high fragmentation, lack of accountability and measurability.

SureWaves Spot TV Network enables brand visibility across India in 29 states and 7000+ towns with over 530 cable and regional satellite channels that reach 90+ million households and 470+ million viewers. SureWaves has won many prestigious awards in recognition of its contribution to offer innovative solutions.

Tags FMCG Diversity Marketing

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)