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Sunil Nayyar appointed Managing Director of Sony India; first Indian to hold the position

19-March-2018
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Sunil Nayyar appointed Managing Director of Sony India; first Indian to hold the position

Sony India has announced the appointment of Sunil Nayyar as its new Managing Director.The appointment will be with effect from April 1, 2018.

The change of guard marks a historic milestone, with Nayyar being the first Indian to be appointed as Managing Director for Sony India. In this new role, Nayyar will be responsible for spearheading the overall growth and profitability of the company within the region, by driving an integrated business and marketing strategy and directing excellence in market performance across all categories, the company stated.

Speaking on his appointment, Nayyar said, “Being one of the most recognized consumer electronics brand, it is an exciting time to lead the company’s direction in India. In this time of transition, I look forward for an insight from our stakeholders and help in further strengthening Sony’s presence in India. I am confident, that we will continue to harness our energies to expand our footprint and offer the best in class technology to our consumers.”

Nayyar held the position of Sales Head from April 2006 till April 2015 prior to moving to Sony North America as head of Retail Experience, the position which he held from May 2015 till March 2018. An accomplished industry professional, Nayyar started his stint at Sony in 1995, as part of Sony Gulf’s sales team in charge of North and East Africa, Russia, Lebanon, Syria and various other GCC Countries.

Nayyar will take over from Kenichiro Hibi, who held the position for six years from 2012 till 2018. Hibi has now been appointed as President for Sony Brazil effective April 1, 2018. With over two decades of experience in the consumer tech industry, Hibi has played an important role in leading some of the biggest markets for the company such as India and Russia. With Brazil being his third BRIC country, after Russia and India, his primary role would revolve around managing and overseeing sales, marketing and after-sales activities of the brand, according to the company.

During his tenure at Sony India, Kenichiro Hibi has managed through competitive and dynamic market changes to achieve sustainable growth not just for the locomotive category BRAVIA televisions but other categories such as home audio video and personal audio as well, in one of Sony’s key strategic markets. His significant achievements include being the flag bearer of Sony’s ‘Premium’ imagery and ‘Make in India’ pro initiatives, wherein commencement of local production for BRAVIA television began in 2015 and recently, Xperia R1 and R1+ designed for the Indian market exclusively. He is also credited for scaling sales growth to significant milestone, dedicatedly visiting all 25 branches of the company every year and also taking into account the upcountry areas as well.

The outgoing Managing Director will be cherished for his unique and personal approach and encouraging all employees to deliver consistent and finest performance, the company stated.

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.