Home >> Marketing >> Article

Steve Waugh launches another AMP Sanmar product

26-July-2002
Font Size   16
Steve Waugh launches another AMP Sanmar product

Chennai based AMP Sanmar Assurance Co.Ltd, the life insurance JV between AMP, Australia's leading financial services company and the Sanmar group with business interests spanning chemicals; shipping and engineering, announced the launch of its Group Insurance Scheme aimed at corporates. AMP Sanmar's brand ambassador; Australian Test Captain Steve Waugh, launched this product at a function at Chennai yesterday.

Since their launch in January this year, AMP Sanmar has opened 30 offices in south India, with close to 800 insurance advisors. The company manufactures and distributes a range of traditional life Insurance products, which are capital guaranteed. The products that are currently marketed are the 'Dhana Shree' (Money Back Assurance Plan with profits), the 'Shuba Shree' (Special Endowment Assurance with profits], the 'Yuva Shree' (Child Protection Assurance with profits), the 'Nithya Shree' (Whole life with profits) and the 'Raksha Shree' (Term Assurance with profits).

Speaking at the launch, S.P.Mony, CEO, AMP Sanmar, said that the company hoped to build a long-standing relationship with its policyholders. He also said, "Steve Waugh is the right choice to create brand awareness for a company such as ours. He represents everything that an insurance company stands for; leadership, team spirit and the will to survive".

Steve Waugh spoke about how proud he was to be associated with AMP, which has been involved with much community work back in Australia. Speaking about AMP Sanmar he said that partnerships were crucial. He further elucidated his point by giving the example of a test match with India, where the partnership between two Indian cricketers changed the course of the game.

When asked about the brand building activities that Steve Waugh would be involved in, S.P.Mony explained that we would be utilized in television and print ads in August. He said, "Since much of our focus is on second and third level towns, we hope to create brand visibility through local events. We sponsored a recent cricket match in Thellichery, and it got us a lot of recognition". Mony however evaded the question on ad spends, by saying that AMP Sanmar spends as much on advertising, as his competitors.

Finally on being asked if the company was considering Indian Sports stars as brand ambassadors, after Steve Waugh's three year tenure, Mony replied in the affirmative saying, "We are considering two or three sports stars, but since the discussions are still on, I will not be able to reveal any names." Looks like it's a good opening stand between sports stars and AMP Sanmar!

Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on