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Sports rights management Co, World Sport Group, forays into India with Mumbai office

03-June-2006
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Sports rights management Co, World Sport Group, forays into India with Mumbai office

World Sport Group (WSG), one of Asia’s leading sports rights management company, has set up an office in Mumbai. The India operation sees the Singapore-headquartered business further extend its presence across Asia. The company already has offices in Beijing, Beirut, Hong Kong, Sydney and Tokyo.

WSG already has marquee properties in India and the region, including the Hero Honda Indian Golf Open, for which WSG owns the exclusive commercial rights for the next five years. World Sport Group is also the exclusive commercial partner of the Asian Football Confederation (AFC) and South Asian Football Federation (SAFF), a relationship that dates back to 1993.

WSG already has a proven track record in cricket through its work with the International Cricket Council (ICC), restructuring the organisation’s commercial rights inventory, and managing sponsorship and television licensing for Global Cricket Corporation (GCC) in India through a previous joint venture with an Indian sports marketing company.

“The decision to open an office in the commercial capital of India is a logical step for the World Sport Group, given our portfolio of events in the country and the region. Our strength in local markets in conjunction with the continental sporting platforms we build creates winning partnerships in a way that brings lasting benefits to all parties,” said Seamus O’Brien, Chairman, World Sport Group.

He further said, “Opening an office in India is the final piece in the jigsaw, which will allow us to offer sporting solutions in an Asian context to our regional, continental and multi-national clients, and will allow India to take the next step on its journey to being an Asian sporting powerhouse. We are also now in a position to offer existing international and new clients an inside track to the burgeoning Indian market.”

Explaining the unique offering of WSG, the Group’s South Asia CEO, Venu Nair, said, “Our core business is the management of sports assets, building sports rights, staging world class events and creating sports content. The portfolio of events we have and rights we manage in football, golf and cricket throughout Asia, together with the regional network of offices we run mean we can service major brands locally, but deliver tailor-made solutions for them on a market-wide basis in these three key sports.”

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