Top Story

e4m_logo.png

Home >> Marketing >> Article

Sport 18 bags marketing rights for adventure sports event Volvo Ocean Race India stopover

13-May-2008
Font Size   16
Sport 18 bags marketing rights for adventure sports event Volvo Ocean Race India stopover

Sport 18, a division of Network 18 Media and Investments, has been appointed to handle the marketing of Volvo Ocean Race India stopover by the Consortium of the Cochin Port Trust and Kerala Tourism. The agency will market and mange this sport when the race touches the Kochi port in December 2008. Sport 18 will be responsible for selling sponsorship opportunities related to the event as per the conditions laid down by the organisers of the event.

Volvo Ocean Race is an annual adventure sports event, and it is for the first time that an Indian port has been chosen for the stopover. The Race will commence its round-the-world marathon sailing in October 2008 and cover more than 39,000 nautical miles, visiting 11 ports across the world.

Satish Menon, CEO, Sport 18, said, “Sport 18 started off beginning this year with a sailing regatta and a boat show that was well received. Also in the pipeline is a plan to work on yet another of the marquee sailing event, which will touch the India viewers.”

Menon informed that Sport 18 had already won the five-year rights to market the India leg of three international marathons – Standard Chartered Mumbai Marathon, Sunfeast Bangalore Marathon, and Delhi Half Marathon. The agency has also bagged the rights for the horse racing events of Royal Western India Turf Club (RWITC) for the next three years in both Mumbai and Pune.

“Sport 18 has taken upon itself to further some of the emerging sports in India and are in an advanced stage of dialogue with three other sporting bodies that are to make waves in India,” Menon said, adding, “In the international sports scenario, Sport 18 has being engaged by top-notch football teams to market and exploit its latent values in India.”

Menon refrained from commenting on the agency’s plans regarding cricket or television. All he would say was, “Strategies would cease to be strategies if they were made known to the world at large. But watch out for this space that we will occupy.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular