Top Story

e4m_logo.png

Home >> Marketing >> Article

Spencer’s in strategic tie-up with British retail chain Woolworths Group

09-June-2008
Font Size   16
Spencer’s in strategic tie-up with British retail chain Woolworths Group

Spencer’s Retail has entered into an exclusive tie-up with British retail chain Woolworths Group Plc. The tie-up will enable Indian kids to have access to toy brand Chad Valley, which is owned by Woolworths. This would be the first Chad Valley outlet in Asia. Chad Valley toys are for newborns to 10-year-olds and would be priced from Rs 49 onwards.

The tie-up was announced by Sanjiv Goenka, Vice Chairman, RPG Enterprises, on June 7. Woolworths Group had looked into the market for the last 4- 8 years before venturing here. The tie-up is expected to culminate in 10 such stores in Spencer’s Hypermarkets by the end of this year.

Referring to the growing importance of toys in Spencer’s retail business, Goenka said that there were enough reasons for Spencer’s to take a serious look at the toy business in India and that this huge market was no longer ‘child’s play’. He added that the tie-up with Woolworth’s Chad Valley was the culmination of a world wide search to secure for Indian kids innovative, educative and affordable toys.

Simon Brown, International Head-Sales & Marketing, Woolworths Plc, said, “Chad Valley is unique in many ways. While it has a history of 150 years, it has a dynamic programme of product innovation backed by some of the finest toy designers in the world. This is our first major international tie-up in Asia, and we definitely expect this to be a major success.”

He further said that there was bigger opportunity in the Spencer’s stores as people spent more time in the stores while shopping. He added that the company was looking at a tie-up with Spencer’s for kid’s clothing by September 2008.

Woolworths Group is focused on home, family and entertainment. Besides toy brand Chad Valley, it owns brands like LadyBird children’s clothing range, and the WorthIt! value ranges.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by