Top Story

Home >> Marketing >> Article

Southern brands aim for better digital outcomes in 2018

05-February-2018
Font Size   16
Southern brands aim for better digital outcomes  in 2018

With the first month of the year 2018 coming to an end and the excitement of the New Year settling down; brands present in south India shared their plans for the year which include key focus points, marketing plans and CSR activities to name a few.

Meera Iyer, Head of Marketing at BigBasket, spoke about plans for the online grocery platform saying, "BigBasket enters 2018 being bigger and feeling stronger to leap frog into the top 5 grocery retailers in the country across offline and online formats. Our focus will continue to be on providing the best customer experience to our 6 million BigBasketeers across their ordering journey with us. We are also on track to achieve operational breakeven of our slotted delivery business in most of our cities, which will give us a clear competitive advantage vs competition."

"We will continue to lead our marketing mix with TV and are excited about our new set of ads with Shah Rukh Khan that will hit the screens soon. We will look to add a few new categories to our range, focus on improving quality of fresh and perishables in the last mile and possibly add a new line of self-serving vending machines, which we are currently piloting in Bangalore," she added.

Talking about their motto of giving back to the society, Iyer said, "Our commitment to growing our farmer community and making a real difference to their lives by partnering with them to deliver great quality produce to BigBasketeers stands firm. What we will also continue to innovate is making BigBasket even more environmentally sustainable across our facilities. So expect more electric vans, more alternative energy sources and less plastic! We are passionate about our people, which is now a 16000+ member strong community. Strong training sessions and welfare measures along with diversity will be the agenda we will drive."

Talking on behalf of Titan EyePlus, which comes under the divisions of umbrella brand of Titan, Shalini Gupta, Marketing, Design and VM head, Titan EyePlus, said that they'll focus on reaching the young consumers where they are present the most. "Our marketing objective this year is to drive the omnichannel retail experience. We want to give our target audience a seamless experience on both online and offline channels. This will be driven by the range of products and services offerings that are an outcome of expertise in innovation, design and technology. Due to changing content consumption pattern and digital being a primary medium where youth spends more than 14 hours a day, we will be investing in digital marketing along with other ATL mediums and come up with relevant and useful content for category users," said Gupta.

Vandana Bhalla, Business Head, Sunglasses Division, Titan Company Limited, said, "One of the key drivers for youth today remains the desire to craft their unique identity and pursue experiences or passions that help define that. We are looking at ways to engage with them in these unique spaces by building relevant and engaging content along with a unique and fashionable product portfolio that complements it. In addition, we will continue to actively drive campaigns and initiatives that permeate across the offline and digital world so as to be present at different stages of the consumer decision journey."

Ashish Sinha, Country Head, Epsilon, said, "For 2018, our new trend framework revolves around helping brands in three core areas- empower, enhance and environment. Empower relates to allowing consumers to own, create, and democratize experiences; enhance is to enhance activities of daily life and responsibilities through intelligent systems and proxies; and environment is to create frictionless connection between physical and digital experiences, reshaping our environment. Following this framework can help brands increase their overall customer experience and improve loyalty. Our emphasis is to help brands do this by developing marketing solutions that enable Fortune 500 companies (many of which have a presence in India) to further technology adoption and engagement through Epsilon's nearly 2,000 person associate-base in our Bangalore office."

Tags Bigbasket Epsilon India Shah Rukh Khan Titan

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Bharti-Airtel issued a statement claiming the apex court dismissed Jio’s petition granting Airtel a partial reprieve over its IPL advertising campaign

Hareesh Tibrewala explains how Block Chain technology can help monetize your digital footprint, as per your own rules, instead of a 3rd party doing it

Kavinder Singh talks about the brand’s advertising and marketing strategy and tells us how it has has played an integral role in the rise in its standalone net profit to Rs 38.55 crore