Top Story

e4m_logo.png

Home >> Marketing >> Article

Sony Pictures & P9 tie up for ‘Spiderman-3’

14-February-2007
Font Size   16
Sony Pictures & P9 tie up for ‘Spiderman-3’

Sony Pictures and P9 Integrated have joined hands to unveil various marketing initiatives and prospects for launching ‘Spiderman-3’ in the country. The idea is to present opportunities to corporates and brands here who can then strategically associate themselves with the movie as marketing partners.

While this is perhaps the first time that such an initiative is seen in India, this is a practiced model in Hollywood studios, where on the eve of a movie’s release, various opportunities for marketing tie-ups, co-branded associations, multiplex activations, merchandising options and so on are discussed.

Commenting on the occasion, Sony Pictures CEO Uday Singh said, “Spiderman is a popular and successful title and we are concentrating significantly on the movie here. We are glad to partner with P9 for this movie. We would like to leverage on their expertise in providing parallel revenue models to producers and simultaneously provide prominent podiums for corporate and media to utilise entertainment brands as an effective catalyst in their marketing mix.”

P9 Integrated CEO Navin Shah added, “A detailed presentation like this helps the companies in knowing the essence of the particular film and understanding the plethora of opportunities they can leverage from associating with it. It gives them a platform to understand the various avenues that this medium can give for their brands and products vis-à-vis them using traditional mediums.”

He further said, “This is the right time as brands will desire a big campaign with properties like the World Cup coming up. Smart scheduling with such properties will bring immense value to the various brands that would associate with the movie.”

Spiderman 3 releases worldwide (simultaneous date & time release) on May 4, 2007 in four languages--English, Hindi, Tamil, and Telugu-- with more than 500 prints and is poised to be the biggest grosser of 2007.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular