Top Story

Home >> Marketing >> Article

Sony, Nokia, HP, ICICI at the top in TNS Asia-Pacific brand survey

06-September-2008
Font Size   16
Sony, Nokia, HP, ICICI at the top in TNS Asia-Pacific brand survey

Global market information and insight group TNS has just released its ‘Asia Pacific’s Top 1000 Brands’ survey for 2008. Sony, Nokia, Hewlett Packard and ICICI are among the brands most people called as best in their respective categories. Following these brands were Samsung, Sony Ericsson, Dell and SBI.

To determine the best brands, participants were asked two questions: When you think of product/service category, which is the 'best' brand that comes to your mind? By 'best', we mean the one that you trust the most or the one that has the best reputation in product/service category. Apart from the brand that you have just mentioned, which brand do you consider to be the second-best brand in the product/service?

The categories presented to each participant included: financial services; automotive; health; retail; food; beverages; alcohol and cigarettes, electronic goods; media and telecommunications; and baby products, household products, toiletries and cosmetics.

Commenting on the findings, Shobha Subramanian, Executive Director, TNS India, said, “Reaching and retaining the ‘best brand’ popularity as revealed in the Top 1,000 Brands study demonstrate their success in building awareness and differentiation in a challenging and competitive category. This goes beyond mere market or sales share into the realm of consumer share of mind. Brands such as Sony, Nokia, ICICI and HP are in the forefront not just in India but across various markets in this region.”

In total, 3,600 people were interviewed for the survey across ten countries including, for the first time, consumers from Japan, Korea and Australia. These, together with respondents from China, Hong Kong, India, Malaysia, Singapore, Taiwan and Thailand were drawn from TNS’ 6th Dimension online access panels.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Abraham Thomas, CEO of Radio City, and L V Krishnan, CEO, TAM Media Research, talk to exchange4media about a recent Nielsen report on radio

The announcement was made by the third judge of the Madras High Court, with an order expected later this evening.

Sanjay Goyal talks to exchange4media about the fast changing norms at companies, the current employment scenario and what would a workplace be like by 2025.