Top Story


Home >> Marketing >> Article

Social Samosa founders launch, a sass and satire content portal

Font Size   16
Social Samosa founders launch, a sass and satire content portal

The founding team of Social Samosa – Ankita Gaba and Aditya Gupta – have launched a social satire blog portal called The portal aims to be the social laundry bag that brings to the coffee table taboo and societally off-limit topics in a light hearted but hard-hitting style, through satire and spoofs.

The foundation of the portal is the evident erosion and regression of the Indian culture. For the good part of the past decade, news has been peppered with headlines of rape, brain drain, gender objectification, barriers to the right to free speech and many such aspects that put a culture that is the genesis of global evolutions such as Kamasutra, yoga, binary system, etc. in reverse gear. Through the medium of Chai Biscuit, the founders aim to write and right the wrong of India today. Chai Biscuit has employed an arsenal of investigative reporters who specialise in noir comedic writing and a slew of statisticians who add fact to figures.

Ankita Gaba, the co-founder of Chai Biscuit quotes, “Chai Biscuit was inspired by the belief that through individual human revolution, by creating value for ourselves, we can inspire the evolution of others. If through Chai Biscuit, we can get millennials to start thinking about the wrong in the world and work towards betterment, then our battle is won. However, we don’t believe in preaching, which is why our content is purely entertainment based, that is guaranteed to get the wheels in the brain churning.”

Chai Biscuit’s focus on entertaining content through satire and spoofs is what sets it apart from its competitors. Where others are focussing on showing the uncensored truth to the audience, Chai Biscuit masks its content in jokes and sarcasm that does not force, but impacts, the reader on a more subliminal level. That’s probably the reason why Chai Biscuit, before its official launch, has already received 3500+ readers and 9000+ followers on their Facebook page.

Expounding the name Chai Biscuit, Aditya Gupta, the second founder of the portal says, “Chai Biscuit holds a lot of emotional value for us. It pains us to hear quotes like, ‘90% rapes are consensual or women wearing lipstick and powder are the same as J&K terrorists’. Quotes like these leave a bad stain on the fabric of India. Through Chai Biscuit, we endeavour to remove these stains by bringing taboo topics to the chai table and create a recipe for discussion which will usher a revolution in mindsets and will make the Indian society pristine one article at a time. Our articles will leave an imprint on the readers’ mind and hopefully, transcend candlelight marches and silent protests to something more powerful.”

Backed by founders with a proven track record of success, Chai Biscuit is all set to make its mark in the digital space in terms of content and inspiration.

Tags Social Samosa Aditya Gupta Ankita Gaba

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular