Top Story


Home >> Marketing >> Article

Snapdeal appoints Saurabh Bansal to head Category Management

Font Size   16
Snapdeal appoints Saurabh Bansal to head Category Management

Snapdeal has announced that Saurabh Bansal will take on a new role as Vice President & Head of Category Management.  In his earlier role as VP - Merchandising Strategy, Bansal was leading Analytics and Merchandize Planning at Snapdeal.

Bansal is a seasoned professional with a career spanning 12 years and has led diverse portfolios across retail, wholesale, buying and merchandising for leading commercial ventures across the country.  In his new role, he will be responsible for end to end category management and would focus on the continued expansion of product and brand assortment on Snapdeal through strategic partnerships.

Congratulating Saurabh on the role, Rohit Bansal, Co-Founder, Snapdeal said, “Over the last two years of his tenure, Saurabh has played a key role in strengthening product planning and merchandizing pipelines, immensely growing Snapdeal’s consumer reach and resonance. I am confident that in this elevated role, he will bring a sharper focus to Snapdeal’s vision of bringing 20 million daily transacting users to our platform by 2020.”

Speaking about his appointment, Bansal said, “At Snapdeal, we are on an exciting mission together to build India’s most reliable and frictionless commerce ecosystem. I look forward to this new chapter in my Snapdeal journey. Along with my dedicated team, I am committed to making Snapdeal a part of India’s everyday life, by offering the widest assortment of products to our consumers across the country.”

Prior to joining Snapdeal in March 2014, Bansal led strategy and new business initiatives at Jubilant Enpro and was responsible for many bottom line impacting innovations at leading retailers like Metro Cash & Carry and Spencer’s Retail Limited. He holds a degree in Mechanical Engineering from the Birla Institute of Technology and an MBA from the SP Jain Institute of Management.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry