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Skoda drives in upscale ‘Superb’ into India

25-June-2004
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Skoda drives in upscale ‘Superb’ into India

Skoda Auto India, a fully-owned subsidiary of the Volkswagen group, has driven in its luxury model, SkodaSuperb, in the Indian market. A 2.8-litre, 30-valve V6 petrol engine generating a whopping 190 bhp will power the SkodaSuperb. Rolled out as a completely built unit (CBU), the Superb will initially be available in two colours.

Said Imraan Hassen, Managing Director, Skoda Auto India, “The Indian market presents a great opportunity for us to showcase our latest offering, the SkodaSuperb. Consumers have welcomed the SkodaOctavia and will now enjoy our flagship luxury model. At Skoda Auto we have been obsessed with quality since 1895. SkodaSuperb is a product of this obsession.”

SkodaSuperb is priced at a whopping Rs 23.45 lakh (ex-showroom, Delhi). This is also the price tag of Mercedes Benz India’s C-Class model. However, Shashank Vaid, Manager-Marketing, Skoda Auto India, was quick to clarify that SkodaSuperb is not pitched against the Mercedes Benz C-Class. “We are very much focused on operating in our own segment.” Further commenting upon Skoda’s brand strategy, Vaid said that Superb is aimed at the discerning Indian buyer who does not compromise on quality and technology.

Skoda Auto India expects to sell around 500 units of the Superb in the first year of its launch. Vaid added that the company expects to sell 9000 units of other Skoda variants by the year-end. The Superb will be available in nine cities, namely, Delhi, Mumbai, Chandigarh, Ludhiana, Hyderabad, Bangalore, Coimbatore, Bhubaneswar and Chennai.

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