Top Story

e4m_logo.png

Home >> Marketing >> Article

Singapore’s PastaMania chain forays into India

20-September-2008
Font Size   16
Singapore’s PastaMania chain forays into India

PastaMania, a chain of Italian fast food restaurants from Singapore, is venturing into India. Essence Retail Ventures Pvt Ltd, the master franchisee of PastaMania in India, has tied up with Delhi-based Franchise India Holdings Ltd for this foray. Franchise India has recently picked up 50 per cent stake in the joint venture company to help PastaMania set up a national footprint.

PastaMania, a brand owned by PastaMatrix International Pte Ltd., Singapore, has established a significant presence in South East Asia with outlets in Singapore, Indonesia, Malaysia, Dubai and Kuwait, and is now eyeing the Indian market in a big way.

Gaurav Marya, President, Franchise India Holdings Ltd, said, “The acquisition is the first step of Franchise India’s long term goal of investing into companies and ventures with potential and create sizable assets by adding value to it over a few years by offering a gamut of innovative services.”

Abhay Bengeri, Director of Essence Retail Ventures, said, “To cater to the growing aspirational demand for international brands, especially in metros and mini-metros, and at the same time to create a distinct new product category, PastaMania seemed the perfect fit. Our association with Franchise India will help in systematic and structured rollout of the brand.”

PastaMania has huge expansion plans in India and is eyeing 50 stores in metros and mini-metros by 2012. The chain has already opened outlets in Gurgaon, Pune and Ahmedabad, with the Ahmedabad outlet being the world’s first pure vegetarian PastaMania outlet.

PastaMania India is a joint venture between Essence Retail Ventures Pvt Ltd and Franchise India Holdings Ltd. The primary team comprising operations, marketing, MIS, etc., have received hands on training at Singapore.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...