ï»ż

Top Story

Home >> Marketing >> Article

Shemaroo Entertainment appoints Vivek Koka and Rajesh Kathuria to key leadership positions

24-April-2018
Font Size   16
Shemaroo Entertainment appoints Vivek Koka and Rajesh Kathuria to key leadership positions

One of India’s leading media and entertainment powerhouses, Shemaroo Entertainment Limited, in a bid to further strengthen its leadership team has roped in two new pillars of strength. The company has appointed Vivek Koka as Assistant Vice President for the New Business Development division and Rajesh Kathuria as Assistant Vice President for the IT division. Vivek will be reporting to the company CEO, Hiren Gada and Rajesh, to Director, Jai Maroo.

Vivek Koka, was previously a part of Zee Entertainment Enterprises Limited as the Marketing Head of &Pictures and ZEE Classic. An alumnus of IMDR, Vivek comes with an overall work experience of over 15 years and has had successful stints at Tata Sky, Tata Indicom and HDFC Bank. With a strong marketing background, Vivek will be responsible for creating new and alternate revenue streams for Shemaroo and also maximize the existing Bollywood business.

With an overall experience of around 29 years, Rajesh Kathuria will be the new Assistant Vice President in the IT division at Shemaroo. He was previously associated with Rediff.com as the Associate Director for System and Network Services. Rajesh has technology expertise in IT Assets and has been a key Digital transformation catalyst in media and advertisement agency environments.

Commenting on the key new hires, HirenGada, CEO - Shemaroo Entertainment said, “With a clear focus on strengthening the organisation for the next phase of growth and raising the bar in terms of its capacity and capability, Shemaroo is continuously scouting for exceptional talent from the industry. We are pleased to welcome Vivek and Rajesh in the Shemaroo family. Both Vivek and Rajesh come with rich experience and their expertise in understanding Bollywood content and technology respectively, will definitely help Shemaroo climb milestones in our transformation journey. “

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Your weekly news roundup, a summary of some of the stories to keep an eye on

He joined the company in 2016 as Head of India and South Asia at Discovery Network

From Head & Shoulders, Colgate and Vivel Soaps to Prega News and Airtel, Kareena has been the face of several brands