Top Story


Home >> Marketing >> Article

SBI Cards, Lifestyle International join hands for premium retail store card

Font Size   16
SBI Cards, Lifestyle International join hands for premium retail store card

SBI card and Lifestyle International Pvt Ltd have joined hands for a premium retail store card. SBI Card CEO Roopam Asthana said, “The brand building of this card is being done under the Lifestyle branch. The Lifestyle card will enjoy the convenience and financial flexibility of this new premium retail card and at the same time reward customers the advantage of exclusive offers.”

He further said that in addition to the regular features, four reward points would be given on every Rs 100 spent on the Lifestyle card. “We have transaction fee waivers and reward points on IOC and IBP petrol pumps. There is a special discount on Dominoes Pizza and redemption of reward points for air miles on Indian Airlines. There is also a lot of discount offers of 15 per cent on Club Mahindra packages and Radisson Hotels,” Asthana added.

Card users have the option of flexi pay at the rate of 10 per cent as well as free purchase protection against fire and protection up to Rs 12,000 for 90 days.

“We have a dedicated sales team for in store and out store promotions and campaigns. We have executives to promote our card to potential customers,” Asthana said, adding, “Our focus is on metros and cities right now to make this card popular. We are not venturing into semi urban areas. We have a current year-on-year growth rate of 100 per cent.”

Speaking at the launch function, Kabir Laumba, President-Buying and Merchandising, Lifestyle International, said, “This card eliminates the need to have multiple cards as we have designed it to be jam-packed with benefits, offers and rewards coupled with a loyalty rewards programme.”

He further said, “We have currently eight stores in the country. We are planning to expand this to 25 retail stores in the next three years.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular