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Savlon Swasth India Mission unveiled on Children's Day

15-November-2016
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Savlon Swasth India Mission unveiled on Children's Day

Savlon, ITC’s hygiene brand, has unveiled Savlon Swasth India Mission, a programme designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.  In line with Savlon Swasth India’s proposition of ‘Healthier Kids, Stronger India’, the programme introduces interactive activities including a series of storytelling and visual engagement that educate and encourage children to adopt good hand hygiene practices.

ITC’s integrated approach to hygiene and sanitation as part of its social investment programme was launched a few years back. In addition to building sanitation infrastructure, this programme is focused on hygiene and sanitation education through extensive awareness building programmes designed to induce behavioural change. Students and teachers are trained on WASH (Water, Sanitation and Hygiene) principles, and students are motivated to form WATSAN (Water and Sanitation) Committees and Child Cabinets to take ownership of WASH areas in schools. Savlon Swasth India Mission seeks to accelerate and reinforce ITC’s ongoing efforts in sanitation and hygiene education in India.

On Children’s day today, Savlon Swasth India Mission has introduced an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating.

The genesis of this idea stems from the observation of every day habits of children in schools, which use chalk and slate. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.

With Savlon Healthy Hands Chalk Sticks the chalk powder on the hand turns into a cleanser like soap and generates lather as soon as it is placed under water. The chalk dust forming lather on washing with water is a unique experience that engages children and educates them on the importance of cleaning with cleansers.

The unique Chalk Sticks is a first of its kind initiative in a series of on ground activities being undertaken by Savlon Swasth India Mission. 

Savlon Swasth India mission has already reached out to more than 3 lakh children and aims to reach 1 million children in a year.

Commenting on the initiative, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited, said, “Hand Hygiene is a critical issue. We believe, to induce behavioural change among children, the process of communication and education has to be fun, engaging and memorable. In that context, Savlon Swasth India’s ‘Healthy Hands Chalk Sticks’ is a simple yet interesting innovation. It is an engaging way to educate children on the importance of washing hands especially before eating. This is one of the various educational tools deployed by the Savlon Swasth India team to help initiate children into the habit of washing hands.”

The uniqueness of Savlon Healthy Hands Chalk Sticks and the experience has been showcased in a short video.  Launched today on Children’s Day, the video presents a glimpse of the world of these primary school children and their experience with the Savlon Healthy Hands Chalk Sticks.

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