Top Story

e4m_logo.png

Home >> Marketing >> Article

Sarang Panchal, Ex-MD, Nielsen, acquires stake in MRSS India

11-March-2014
Font Size   16
Sarang Panchal, Ex-MD, Nielsen, acquires stake in MRSS India

Sarang Panchal has been appointed Chief Executive Officer at MRSS India, the Indian arm of Majestic MRSS, where he will be spearheading the operations. Panchal, who was previously the chief mentor of the company, has also taken a significant equity stake in MRSS India.

Panchal brings two decades of leading market research in companies such as P&G, Dun & Bradstreet and later, The Nielsen Company, where he was Managing Director, Asia Pacific of the Custom Research business. The other key positions that he has held include MRSI Managing Committee – Member, FICCI Brand Protection Committee – Member and Marker Research Society, London – Associate Member.

Talking about his new role, Panchal said, “We are working aggressively to make MRSS India’s premier digital research agency. Besides doing conventional research, we aim to leverage technology to the fullest to help our clients secure the best possible understanding of consumers and markets. We have an amazing slew of products that will allow our clients to comprehensively fathom the voice of the market and get results in a brisk manner and I am really excited that we finally have products and services that can unlock sales potential by engaging with consumers.”

Panchal has worked extensively on new product research, media and advertising research and customer satisfaction/ loyalty research. Some of his projects include launching a volumetric sales forecasting system, and India’s first study on counterfeit and pass-off brands. He has also been very closely associated with media measurement research currencies in the print and television space.

Tags Sarang Panchal MRSS India P&G Dun & Bradstreet The Nielsen Company

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by