Top Story

e4m_logo.png

Home >> Marketing >> Article

Samsung introduces India-specific packs for storage media devices

17-July-2004
Font Size   16
Samsung introduces India-specific packs for storage media devices

Samsung Corporation, which has a 27 per cent share of the Indian market for branded storage media devices, today introduced India-specific innovative packs with a view to countering the gray market segment.

Stating this at a news conference held here, the Country Head of Samsung Corporation, Mr Rajiv Gupta, said the grey segment accounts for nearly 75 per cent of the total market for storage media devices such as floppies, CDs and DVDs.

In terms of volumes, the total storage media devices segment has been pegged at 500 million pieces annually. Of this, the branded segment comprises 120 million pieces valued at around Rs 250 crore.

In India, Samsung's storage media devices are imported and distributed exclusively by the Kolkata-based Veeline Media Ltd.

Speaking on the occasion, Mr Anil Gupta, Managing Director of Veeline Media Ltd, said the products would be retailed through the company's expanding sales network that also sells audio tapes manufactured by the company. With the introduction of new packs, Samsung's share of the storage media devices market was expected to go up to 32 per cent in the current fiscal. This would translate into incremental sales of Rs 15 crore-Rs 18 crore.

The new packs that have been introduced include ejector cases, slider packs, wooden boxes and leather cases. These packs have been created not just for retail usage but for gifting purposes as well, Mr Gupta said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.