Top Story

Home >> Marketing >> Article

Samsung India bets big on air conditioners, launches 19 new models

21-January-2006
Font Size   16
Samsung India bets big on air conditioners, launches 19 new models

A day after Godrej & Boyce unveiled its new range of air conditioners in the Capital, it was time for another digital technology leader, Samsung India, to unveil its new advanced series of air conditioners. The company launched 19 new models across window, split and tower air conditioner categories in Chennai on Friday.

With the introduction of the new air conditioner range, Samsung now has 28 AC models, priced in the range of Rs 10,990 to Rs 109,900.

The window and split Acs have been introduced in the 0.8T, 1.0 T, 1.5 T and the 2.0 T categories, while the tower air conditioners come in the 2.0 T and 2.4 T categories. The company has invested $5 million as mould investments for its new AC range.

Pradeep Tognatta, Director-Sales, Consumer Electronics Business, Samsung India, said, “The new AC range comes equipped with Samsung’s patented technology like Silver Nano Health System and differentiated product features like world’s first auto shutter and surround airflow feature in window ACs and the ‘Air Force’ cooling system in the tower ACs. The auto shutter feature in window ACs enables remote controlled movement of the blades for constant circulation of air and automatic closing of the blades, preventing the dust from going in the when the AC is not in use.”

Samsung plans to test market its commercial ACs – cassette type and ductibles – in the Indian market in the first half of 2006. These products are slated for introduction in the second half of this year.

Commenting on the expectations from the AC category this year, Tognatta said, “Based on our new, advanced air conditioner range introduction and our plans to expand our sales and service network for air conditioners by over 50 per cent this year, we are looking at doubling our AC volumes to over 400,000 units this year.” Samsung aims to increase its AC market share from 20 per cent in 2005 to 28 per cent in 2006.

Elaborating on the company’s plans for 2006, Ravinder Zutshi, Deputy MD, Samsung India, said, “The new, enhanced air conditioner lineup coupled with the product range enhancements that we have planned for our other home appliance product categories this year, should give a significant boost to our home appliance business this year.”

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space