Top Story


Home >> Marketing >> Article

Samsung eyes Rs 250 crore this Diwali

Font Size   16
Samsung eyes Rs 250 crore this Diwali

Samsung India expects to garner Rs 250 crore this Diwali festive season compared to Rs 200 crore last year in Tamil Nadu and Andhra Pradesh.

Addressing mediapersons on the launch of Samsung’s ‘Asathal Oh Asthal’ Diwali offer, V L Narayan, general manager-sales, Samsung India Electronics Pvt Ltd, said that festive seasons account for over 25 per cent of the company’s home appliances turnover, particularly Diwali.

Samsung India clocked a turnover of Rs 4,900 crore in 2004. Narayan said that the company earmarks about Rs 20 crore on publicity and another Rs 20 crore for gift hampers during festive seasons.

These gift hampers will be available starting from now until November 10. He pointed out that the fast moving home appliances were colour televisions and home theatre systems. The company has about 400 dealers in Tamil Nadu and Andhra Pradesh.

Samsung also offers free service camp. Customers can approach Samsung distributors for servicing of products. A discount of 25 per cent will be provided on all spare parts from October 5 to 11.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.