Top Story


Home >> Marketing >> Article

Salora group forays into childcare biz

Font Size   16
Salora group forays into childcare biz

Distribution company R.P. Electronics, promoted by the Rs 1,000-crore Salora International group, today announced its foray in the fragmented and largely unorganised Rs 500-crore childcare market.

Announcing this at a press conference, Mr Ashok Chowdhary, Chief Executive, R.P. Electronics, said that the company would import baby care products under the Purple Turtle banner - a brand created for its child care products foray.

Mr Chowdhary said that R.P. Electronics would enter the childcare segment with feeding accessories, and that the company was in advanced stage of negotiations with a US-based firm for the venture. He, however, declined to divulge the name of the US firm at this stage.

While ruling out the possibility of setting up a local production facility for the foray, Mr Chowdhary said the company would concentrate on importing them.

While the company has a distribution base of 4,75,000 outlets across the country, it hopes to tap 10 per cent of these outlets for feeding accessories.

R.P. Electronics has been in the business of distributing FMCG products including Nippo batteries, besides torches and shaving systems.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.