Top Story


Home >> Marketing >> Article

Sahara India forays into travel and tourism sphere, launches Sahara Global

Font Size   16
Sahara India forays into travel and tourism sphere, launches Sahara Global

Travel enthusiasts now have another option. Sahara India Pariwar, which was working on this concept for the last 15 months, on Thursday launched their travel and tourism company, called Sahara Global, in the Capital. Formed with a strategic vision to cater to the travel needs of individuals, corporate and small businesses, Sahara Global has an outreach of 665 marketing offices across 165 cities and will begin its commercial operations by the end of this month.

Speaking on the occasion of the launch, Romi Datta, Chief Executive Officer, Sahara Global, said, “Sahara Global will transform travel services in a manner that PCOs changed STD calling, cyber cafes changed Internet usage pattern and reach, pre-paid cards changed mobile phone usage. By creating one quality brand with access points that go right down to the grassroots, we are creating a platform where people wishing to travel can merely walk into a Sahara Zone – be it in their neighborhood, on the Internet or through their travel agent – and buy a travel experience anywhere in the country or abroad that is assured by the Sahara brand on standard, quality and value system.”

Datta further said, “From Gorakhpur to Guntur, Belgaum to Varanasi, across 165 cities, there will be Sahara Global touch points, which will provide end-to-end information and services for travelers. In a country where domestic and international traveling is growing at a phenomenal average of 15 per cent, it is quite apparent that the Indian traveler is grossly under-serviced even as both customers and destinations have taken to the road with a vengeance. Sahara Global plans to provide for the first time in India an end-to-end, truly national service infrastructure for travelers.”

The company launched its services across seven business verticals, which include travel (outbound, inbound and domestic), conferences, exhibitions, medical tourism and a proposed dynamic travel portal for e-commerce and online inventory distribution of this size. The portal would will be launched by mid-June, informed Datta.

Integrated Travel Services Company, as Sahara Pariwar likes it to be called, will be marketing 3,000 hotels in domestic destinations under its own brand. Over the next three years, Sahara Global will begin managing 52 hotel properties across the country.

The newly formed company, which is looking an aggressive growth rate, has targeted a turnover of Rs 200 crore in its first year, which it intends to double over the next three years. Sahara Global has also opened its marketing offices in New Jersey, Los Angeles, San Francisco and London, UAE and Singapore being next on the agenda.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular