Top Story

Home >> Marketing >> Article

RummyPassion.com collaborates with Amy Jackson as brand ambassador.

08-February-2018
Font Size   16
RummyPassion.com collaborates with Amy Jackson as brand ambassador.

British model and Bollywood actress Amy Jackson has joined hands with Rummy Passion, India’s most loved and fastest growing online rummy portal as its first brand ambassador. The development comes close on the heels of Rummy Passion striking a strategic deal with Stride Gaming, a London Stock Exchange listed company. Amy has also acted in a number of Kollywood movies.

On her collaboration with Rummy Passion, Amy Jackson said, ”It is indeed a matter of pride for me to tie-up with and be the first brand ambassador of Rummy Passion, an online rummy brand that has garnered immense popularity in a short period of time to become India’s most loved rummy destination. Having availed myself of the marvelous services of the site, I realized that Rummy is a skill based game, and an out of the box approach to enhance our mental prowess. While I am fond of swimming and dancing which involve physical activity and are great exercises for the body, I have come to discover that this traditional card game exercises our brain and memory. I perceive that the uniqueness of the game lies in the fact that it works in a subtle manner and induces positive changes in our life. Moreover, it gives me a superb adrenaline rush and is a source of great entertainment. Especially now that I am a part of the Indian film industry, I revel in playing this card game which has always been customary here.”

Speaking about the collaboration Bobby Garg, CEO and Co-founder, Rummy Passion said, “Rummy is essentially a skill game that comes with brain storming entertainment. Amy herself being tech savvy and a patron of the game is well aware of not only the rules, but also the tips, tricks and strategies of the game. She likes to unwind herself with rummy sessions. As a bold, vivacious, multifaceted, astute and ingenious youth icon, I believe Amy is the right person for Rummy Passion to apprise people of the fact that rummy is a mind game that requires skills and strategic thinking and it is not mere gambling. Amy being equally popular throughout India, the presence of Amy Jackson would help Rummy Passion establish a deeper connect with players in every part of the nation. He continued, "Also we would like to highlight the fact that Rummy Passion offers its players the convenience and freedom of playing their favorite game anywhere and anytime, sans any distractions.”

Rummy is a traditional card game of skills that has been a hugely sought after source of recreation for decades in India, with the youth and the elderly lapping it up with astonishing zeal. From being played in family gatherings, the game now boasts a universal appeal and is making heads turn with its digital avatar. It will not be out of sync to say that the online version of the game has taken the citizenry by storm, with Bollywood celebrities being no exception to the phenomenon.

Be it any celebratory occasion from Diwali bash to movie success parties to just a casual get together of stars, sessions of rummy are an essential ritual. Amy being an avid rummy player herself actively indulges in different rummy games and tournaments and has also won a number of times.

Launched in the year 2015, the innovative online gaming portal has successfully carved a niche for itself and has become the most loved and trusted name amongst the digital rummy gaming fraternity in India. With the portal having inked a strategic deal with Stride Gaming, a London Stock Exchange listed gaming operator, in November 2017, it is looking forward to achieving faster growth. With a huge variety of Rummy tournaments and games on the platter, the online Rummy site founded by gaming aficionado, Garg, has been rapidly climbing up the popularity ladder right since its inception. The alliance of Rummy Passion and Amy Jackson had been in the offing for quite some time and eventually, they are breaking the news.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

The new communication is to establish a proposition that Dark Fantasy can make a delightful dessert

The first outlet offered more of a novelty value thanks to the internet it offered, rather than being a place for people to spend a leisurely hour or two

This comes after the government has deemed Whatsapp’s reply to the first notice sent to the IT Ministry as unsatisfactory, according to reports.