Top Story

e4m_logo.png

Home >> Marketing >> Article

Rs 100 cr bill for HLL?

05-March-2004
Font Size   16
Rs 100 cr bill for HLL?

HLL is likely to take a hit of over Rs 100 crore on its bottomline, analysts tracking the FMCG sector said. In calendar year 2003, detergents and soaps contributed Rs 4,379 crore to HLL’s turnover of Rs 10,000 crore.

The hit is the fallout of the price war on the detergents market turf.

HLL executives declined to comment on this. In calendar year 2003, HLL’s margins in the soaps and detergents business fell by 100 basis points owing to increased competition. The current price cuts will have an even more severe impact on margins, say analysts.

The HLL share price lost nine per cent over the last two trading sessions to close at Rs 158 on the BSE yesterday.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...