Top Story

e4m_logo.png

Home >> Marketing >> Article

Reebok to set up its first sports equipment store in Delhi

18-June-2008
Font Size   16
Reebok to set up its first sports equipment store in Delhi

Reebok is all set to launch its first sports equipment store in India in Delhi. This store will cater to all sports needs and offer customized equipment, especially for cricketers. Rebook claims 51 per cent market share in sports ideology.

Subhinder Singh Prem, Managing Director, Reebok India, said, “Reebok has always dominated cricket and therefore it is a fitting step for us to offer our consumers such an exclusive store, a one-stop destination for everything related to cricket. This is Reebok’s first store that will cater to all types of sports needs and offer customized equipment, especially for cricket lovers. This new store is yet another way to show our support for the game of cricket. It is our pleasure to have talented players like Ishant Sharma and Gautam Gambhir inaugurating our new sports store.”

Sajid Shamin, Executive Director- Marketing & Products, Reebok, said, “At present we are only concentrating on retail outlets and are not looking at any advertising activities. The store will display authentic cricket gear used by top international cricketers on the field. The store will be one stop shop for all cricket related needs.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by