Rediffusion Y&R has appointed Siddhant Lahiri as Head, Strategic Planning at Mumbai. Having spent almost half a decade at JWT, working across their Mumbai and Delhi offices, Lahiri comes with abundant expertise in both major global brands as well as small-and-medium sized entrepreneurs. His experience extends across categories such as FMCG, Food, Beverages, Personal Care, OTC Products and Automobiles.
Lahiri is the man behind the formulation of communication strategies for a plethora of well known brands from the houses of Pepsi, Unilever, Godrej, Hershey’s, Roche Diagnostics, Parag Foods, Hero Motocorp, and Paras Pharmaceuticals. He has won several industry awards at the Asian Marketing Effectiveness & Strategy Awards (AMES), Effies, and the WARC Prize for Asian Strategy.
He loves to write, and his essays have been published in Brand Z and WARC. He is also a visiting faculty at MICA, K.J. Somaiya Institute of Management Sciences and Research, and Xavier’s Institute of Communication.
Lahiri is a cinema and theatre enthusiast, and loves to read as well.
Welcoming Lahiri into the team, Dhunji S Wadia, President, Rediffusion Y&R said, “We are delighted to have Siddhant with us. He brings with him a lot of passion, energy, and bright thinking. We want to work with the best and Siddhant is a great addition to our team. Looking forward to many more winning stories together in the near future.”
Speaking about the appointment, Lahiri said, “Rediffusion Y&R is writing a new story for itself and I’m honoured to have the opportunity to contribute a chapter. It is a place teeming with possibility and energy, and I cannot wait to see what the future here brings. This also gives me an exciting opportunity to lead the team here and I look forward to creating many compelling brand narratives with them.”
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He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz