Top Story


Home >> Marketing >> Article

Ratan Tata buys into the Big Ticket - invests in Kyazoonga

Font Size   16
Ratan Tata buys into the Big Ticket - invests in Kyazoonga

India’s top global business leader and investor, Ratan Tata has invested in Kyazoonga–a ticketing company that is rapidly expanding and making massive strides globally. Kyazoonga is the only company from the sub-continent that owns its own IP and ticketing technology and platform.

In addition to creating and growing the ticketing market in India, Kyazoonga has ticketed major international events including the ICC Cricket World Cup in three countries, the FIFA World Cup Qualifiers, SAFF Cup, bilateral international cricket matches and domestic tournaments such as the Indian Premier League and the Pro Kabaddi League, Nehru Cup and others. Most recently it was adjudged a close runner up in the ticketing bid for the Rio 2016 Olympics beating global ticketing majors to reach that position. Kyazoonga now has ticketing operations around the world – in the UAE, U.S., and the Caribbean. It tickets major tournaments such as the Caribbean Premier League and the Pakistan Super League.

Speaking about the investment, Neetu Bhatia, CEO and Co-founder, Kyazoonga said, “We are delighted to have Mr. Tata on board. As we scale Kyazoonga into a global enterprise, glad to knowhe shares in the excitement of our mission of ‘Tickets made simple for everyone, everywhere’.  We continue to focus our efforts on the large potential for paid access that India represents and pushing the envelope on significant global opportunities. Personally, as a lifelong fan of his work that has included building several Tata companies into global majors, and as someone whose early world view of business was shaped by interactions with the Tata Group and Bombay House and his office, it is an honor and a privilege to get his validation for our team, product and market.”

Tags Ratan Tata Kyazoonga Neetu Bhatia

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial