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Rajasthan Royals gears up for IPL3; launching TV campaign today

15-February-2010
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Rajasthan Royals gears up for IPL3; launching TV campaign today

With roughly a month remaining for Indian Premier League Season 3 (IPL3), the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would continue with UltraTech as its title sponsor for the third season. The other sponsors on board for the team include Moov, Tata Consultancy Services (TCS), Kingfisher and Wrigley. Times Now and Aaj Tak are the media partners, while Rajasthan Royals is scouting for radio partner.

This apart, Rajasthan Royals, owned by Emerging Media, is launching its TV campaign on February 15. The IPL franchise has also launched a music video with co-owner Shilpa Shetty across TV channels, and unveiled its mascot – ‘Moochu Singh’, a lion with a moustache. Shilpa Shetty has taken up a girls’ school, wherein the aim is to create awareness and help young girls participate in sports.

Compared to the last two years, Rajasthan Royals is learnt to have significantly increased its marketing budget for this year, given that fact that this is the home coming season for IPL teams.

In conversation with exchange4media, Raghu Iyer, CMO, Rajasthan Royals, said, “We are very excited about Season 3 and expect IPL to be bigger and better this year, considering it is the home coming season. We are very excited about playing in Jaipur and Ahmedabad and make it memorable for our supporters. Our plans are all on track so far and we are gearing up for the season.”

Earlier this month, Rajasthan Royals had appointed Suvidhaa Infoserve as its exclusive retail partner, thus allowing over 18,000 retail outlets across the country to sell tickets for the seven home matches of Rajasthan Royals in both Ahmedabad and Jaipur.

Among other developments, in January, Rajasthan Royals had placed their bid during the IPL auctions and roped in Australian batsmen Damien Martyn and Adam Voges.

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