Top Story

Home >> Marketing >> Article

Quick Forex to soon launch ‘Go Green Go Digital’ campaign: Yash Sharma, CEO and Co-founder

26-October-2017
Font Size   16
Quick Forex  to soon launch ‘Go Green Go Digital’ campaign: Yash Sharma, CEO and Co-founder

Yash Sharma of Quick Forex on his company's varied services, entering the luxury travel space and the importance of being swift in this evolving digital scenario. Excerpts:

What are the services that Quick Forex provides?
We are primarily into foreign exchange and we transfer money abroad for non-business activities. Let’s say you want to transfer money to a friend who lives in the US, so that’s how we come into the picture. We remit money abroad hence we are very fast with our service. We are one of those 30-40 people who are allowed by RBI to do this. We are also into luxury travel and provide private jets. We are planning to launch a sister company which would be dealing with air ticketing.

You started as a currency exchange brand but now you also offer private jets and luxury travel options. Please comment.

I have myself faced a problem when one has to travel abroad and exchange currency. When a person calls Just Dial for a currency vendor there are more than 30 to 40 members that come in. It becomes a hectic procedure for a traveller so we are here to ease that process. We believe in quick responses and I can assure that our services are the fastest.

What is your marketing strategy?
The only strategy we follow is customer satisfaction, and for that we can go to any extent. It's our ultimate motto to give our clients unique experiences and give utmost importance to their needs or requirements. This is my favourite strategy- making sure our services are the best so that customers can completely rely on us. And this is something we have been following with utmost dedication, which I guess is the reason why people have been recommending us. We have grown from 2000 clients a quarter to more than 5000 clients a quarter. It is majorly because our customer support team is very active online and offline as well, there have barely been any complaints that we have had.
We have competitive prices. We are preparing ourselves for the Indian market and so far we don’t have high margins but we are doing a lot of business and because of the volume we are almost at par with other major companies in the same space.
Are you planning any campaign to reach out to your audience?

There are lots of things we have planned, you would be seeing some by this year-end itself. Very soon we will have our own app and in December we will be coming up with a campaign ‘Go Green Go Digital’. We want to support our Prime Minister Narendra Modi in the digitisation process. At Quick Forex we intend to be the first company who will be eliminating the paperwork and we have taken necessary approvals from RBI and we are good to go.

What according to you is your USP?
When it comes to passport or the documentation part, we provide ease to customers. Traditional companies like SBI and others want the documents first when they send the currency. We are very different, we have an app called CamScanner, our delivery person comes to your house and gets the documentation process done at your home.

How are you looking to expand?

As of now, we transfer money from India to abroad. We have our registered office in the UK. And now we want to be the player that sends the money and gets it back as well. For the same, we are going to provide IMPS service from London to India. I won’t say our reach is very high but we are growing every day.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week