Top Story

Home >> Marketing >> Article

Publicis India to manage entire communications mandate for Pearl Academy

27-February-2018
Font Size   16
Publicis India to manage entire communications mandate for Pearl Academy

Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency pitch, will be managed by the Delhi office of Publicis India.

As its communications partner, Publicis India would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing collateral (ATL and BTL), events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space, Publicis would help in refreshing these.

Commenting on the partnership, Stuti Gandhi, Vice President, Marketing, Pearl Academy said: “We are glad to announce that Publicis India will be managing Pearl Academy’s brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals."

On winning the mandate, Ravpreet Ganesh, Executive Director, Publicis Capital said, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”

Pearl Academy, India’s leading institution in design, fashion, business and media offers over 30 uniquely designed Under Graduate and Post Graduate courses through its campuses in Delhi, Mumbai, Noida and Jaipur. It is the only Indian institute to feature in Business of Fashion’s Top 25 Global Fashion School Rankings (Graduate) in 2017 and has been bestowed with National Excellence Award 2018 in the “Best Design Institute” category for the third consecutive year by ASSOCHAM.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man