Top Story

Home >> Marketing >> Article

Publicis India to manage entire communications mandate for Pearl Academy

27-February-2018
Font Size   16
Publicis India to manage entire communications mandate for Pearl Academy

Leading educational institution, Pearl Academy, has mandated Publicis India to manage its brand and marketing communication efforts. The mandate, which was won via a multi-agency pitch, will be managed by the Delhi office of Publicis India.

As its communications partner, Publicis India would assist in redefining brand strategy, positioning and related brand guidelines and also in the conceptual development and execution for projects as defined by mediums such as literature, marketing collateral (ATL and BTL), events, video assets among others. Pearl Academy partners with FDCI and ADI and stages some large scale events in the fashion and design space, Publicis would help in refreshing these.

Commenting on the partnership, Stuti Gandhi, Vice President, Marketing, Pearl Academy said: “We are glad to announce that Publicis India will be managing Pearl Academy’s brand and marketing communication efforts. They have demonstrated the attitude, aptitude and ability required to consolidate and amplify Pearl Academy’s brand promise and subsequent reach among students, parents and other stakeholders. As we celebrate our 25 years of creative impact this year and are looking ahead, we found Publicis scoring high on all our key criteria and hence the perfect fit to deliver on our strategic goals."

On winning the mandate, Ravpreet Ganesh, Executive Director, Publicis Capital said, “We are pleased to associate with Pearl Academy as their creative agency in India. As a leading institute offering a plethora of academic courses in creative domain, they have set a high benchmark that’s pivotal to their success in India. We look forward to partnering with them to further the brand authenticity and appeal and thus make their brand relevant and engaging across students, industry, partners and society as a whole.”

Pearl Academy, India’s leading institution in design, fashion, business and media offers over 30 uniquely designed Under Graduate and Post Graduate courses through its campuses in Delhi, Mumbai, Noida and Jaipur. It is the only Indian institute to feature in Business of Fashion’s Top 25 Global Fashion School Rankings (Graduate) in 2017 and has been bestowed with National Excellence Award 2018 in the “Best Design Institute” category for the third consecutive year by ASSOCHAM.

Tags Publicis India Pearl Academy Ravpreet Ganesh Stuti Gandhi

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity