Top Story

e4m_logo.png

Home >> Marketing >> Article

Priya to expand capacity, ropes in Ashish Nehra for brand promo

23-June-2004
Font Size   16
Priya to expand capacity, ropes in Ashish Nehra for brand promo

Priya Food Products Ltd, a Kolkata-based biscuit manufacturer, is planning to expand production capacity at its plants soon. The company has also decided to rev up its advertising and promotion campaigns by featuring Indian cricketer Ashish Nehra.

The Rs 50-crore Priya Food, which also introduced cookies in the market recently, has three plants in West Bengal with a combined capacity of 50 tonne a day. The company’s ad-budget is about Rs two crore.

According to GP Agarwal, chairman, Priya Foods, production will soon be raised to 80 tonne a day. The company is also bringing in new machinery at the plants. "We will be investing Rs 10 crore for expanding the production capacity at our plants here," Mr Agarwal said.

Priya Food, which has a strong presence in the east, is also planning to expand its operations in other parts of the country. "Currently, we are focusing on the eastern market where Britannia is our major competitor. Once we have completed our network here, we plan to go national," Mr Agarwal said.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds