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Plasma CTV makers line up growth plans to spur volumes

23-October-2004
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Plasma CTV makers line up growth plans to spur volumes

Competition is hotting up in the plasma and projection CTV segment. For, even as Sony India Pvt Ltd is planning to focus at spurring more volumes of ‘Sony’ projection CTVs by expanding its distribution network by an additional 100%, Videocon International is planning a brand extension for ‘Toshiba’ in the high-end range from Projection CTVs to include Plasma CTVs, as well. Meanwhile, Mirc Electronics too has charted out aggressive marketing plans to spur more volumes of its plasma CTVs to cater to the home segment.

Ms Sabiha Kidwai, product head- CTV, Sony India Pvt Ltd, said: “We are witnessing a huge demand in the projection CTV market because of which the market is currently growing at the rate of 200% per annum. Within a year, we hope the market to grow at the rate of 500%. This year, we have sold four lakh Sony CTVs, of which, projection CTV constitutes significant numbers, and, next year, we hope to sell eight lakh ‘Sony’ CTVs.”

For the purpose, Sony India is planning to expand its existing distribution network by an additional 100% within a year. At present, Sony India has more than 2,000 dealers and distributors, 60 exclusive ‘Sony’ shops, 40 ‘Sony World’ outlets, and operates 12 direct branch locations.

PN Dhoot, president, Videocon Group of Companies, said: “We are currently marketing 400 units of ‘Toshiba’ Projection CTVs per month which is available between Rs one lakh, and, Rs two lakh. And, now, since Plasma CTVs have been made available at Rs 2.5 lakh, we will launch ‘Toshiba’ Plasma CTV very soon which will be priced between Rs one lakh to Rs four lakh. As part of the strategy, we will be importing ‘Toshiba’ Plasma CTVs from Japan-based Toshiba Corpora-tion and assembling the product at our Aurangabad factory.”

With the move, Videocon hopes to sell 5,000 units of ‘Toshiba’ Plasma CTVs, within a year through a network of 1,000 active dealers who sell around 25,000 units of ‘Toshiba’ CTVS in India per annum. At present, there are 7,000 dealers marketing ‘Toshiba’ products across the country. Pratap Singh, head-marketing (consumer electronics), Mirc Electronics Ltd, said: “In the plasma category, we have two divisions which include presentation products division which markets ‘Onida’ Plasma CTVs to corporates and institutions whereas our existing dealer network caters to the home segment which is done by the CTV sales team. We had started marketing ‘Onida’ Plasma CTVs to the corporates and institutions segment and since the last two months we have started rolling out products for the home segment through 15 premium dealer outlets.”

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