Top Story

e4m_logo.png

Home >> Marketing >> Article

Pizza Hut goes on expansion spree, now in 32 cities with 127 restaurants

03-December-2005
Font Size   16
Pizza Hut goes on expansion spree, now in 32 cities with 127 restaurants

Pizza Hut, a brand of Yum! Restaurants International, is riding a high as it closes its financial year with 127 restaurants across the country. It opened 19 outlets in November alone, to scale up its presence to 32 cities. This scales up its presence to 32 cities, including Kanpur, Mysore, Hubli, Mangalore, Vapi and Indore.

Sharing his thoughts on the roadmap for 2006, Arvind Mediratta, Chief Marketing Officer, Yum! Restaurants International, said, “With an addition of 35 restaurants this financial year, the brand is growing at a rate of about 45 per cent in terms of restaurant expansion. 2006 will see the brand scaling new heights with the addition of 35 restaurants, taking the total to 162.”

“The focus will be on consolidating our position in the metros and escalating our presence in the Tier II cities. Moreover, we will continue to delight our customers with the launch of an array of great tasting new products in the new financial year,” he added.

Pizza Hut is the world’s largest pizza chain with a market share of approximately 50 per cent in the branded pizza category. In India, it has clocked an annual growth of 40 per cent. Currently, dine-in constitutes a major part of the brand’s business at 60 per cent, while home delivery constitutes the remaining 40 per cent of its sales.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by